Mobile Billboard Advertising Case Study: How MrBikeMan.com Generated 12 Seller Leads in Just 6 Weeks
If you own a local business in Phoenix, Arizona, one of the biggest marketing challenges is simple:
How do you get more local people to notice your business?
You can run Google Ads.
You can advertise on Facebook and Instagram.
You can send postcards.
You can buy a traditional billboard and hope the right people drive past it.
Or you can take your advertising directly to the streets where your potential customers already live, work, shop, eat, and drive.
That is exactly what 602Ads.com is designed to do with mobile billboard advertising in Phoenix, Arizona.
And one of our recent campaigns for MrBikeMan.com shows just how powerful mobile billboard ads can be for a local business.
In approximately six weeks, MrBikeMan.com generated:
- 12 leads from bicycle owners interested in selling their bikes
- 2 additional customers who came to MrBikeMan.com and purchased bicycles
- $1,200 in profit from just ONE of the 12 seller leads
And here is the interesting part:
The advertisement wasn’t even designed to sell bicycles.
The primary message was:
“WE BUY BIKES”
Yet the mobile billboard generated both sellers AND buyers.
Here is what happened.
The Business: MrBikeMan.com
MrBikeMan.com is a local Phoenix-area bicycle business that buys and sells used bicycles.
One of the company’s primary services is purchasing bicycles directly from local owners who no longer want or need them.
That means MrBikeMan.com needs a consistent flow of local bicycle owners.
People might have a mountain bike sitting in their garage.
Someone might have an expensive road bike they haven’t ridden in two years.
Another person might be moving and simply want their bicycle gone.
Someone else may have upgraded to a newer bicycle and wants cash for the old one.
The challenge is reaching those people before they decide to list their bicycle somewhere else.
That is where 602Ads.com came in.
The Mobile Billboard Advertising Campaign
MrBikeMan.com signed up for a mobile billboard advertising campaign with 602Ads.com.
The campaign was straightforward.
The advertising prominently promoted the message:
WE BUY BIKES
Instead of waiting for people to search online for someone who buys used bicycles, the mobile billboard puts the message directly in front of people throughout the Phoenix area.
The goal was brand awareness combined with direct-response lead generation.
MrBikeMan.com signed up for a two-month advertising campaign and received an additional month free.
But we didn’t have to wait three months to start seeing results.
Approximately six weeks into the campaign, the results were already significant.
Result #1: 12 Bicycle Seller Leads in Approximately 6 Weeks
Within approximately six weeks, MrBikeMan.com reported receiving 12 leads attributed to the 602Ads.com mobile billboard campaign from people interested in selling their bicycles.
These weren’t simply people noticing the advertisement.
These were potential customers taking action.
They saw the advertising.
They remembered the business.
They contacted MrBikeMan.com.
And they wanted a cash offer for their bicycle.
That distinction matters.
Brand impressions can be valuable, but leads are where advertising begins turning attention into potential revenue.
For a local business, generating 12 seller opportunities from one advertising channel can potentially create business both immediately and in the future.
But one particular lead illustrates the potential economics of the campaign.
Result #2: One Seller Lead Generated $1,200 in Profit
MrBikeMan.com agreed to share the financial outcome of one of the 12 seller leads generated from the mobile billboard campaign.
Just one.
According to MrBikeMan.com, that single lead ultimately resulted in approximately:
$1,200 IN PROFIT
Think about what that number represents.
We aren’t talking about the combined results from all 12 leads.
We aren’t including potential profits from the other 11 seller opportunities.
We aren’t including the two bicycles sold to buyers who also came to the business.
We are looking at the reported result from one individual seller lead.
1 lead = approximately $1,200 in profit.
Results naturally vary from business to business and campaign to campaign, and no advertising campaign can guarantee a specific number of leads, sales, or profits.
But this case study demonstrates why local businesses should consider the potential value of mobile billboard advertising beyond simply counting impressions.
One great customer can potentially have a significant financial impact.
Result #3: The “We Buy Bikes” Ad Also Generated Bike Buyers
This was perhaps the most surprising part of the campaign.
Remember what the advertisement was promoting:
WE BUY BIKES.
The primary goal was generating bicycle seller leads.
But something else happened.
People also came to MrBikeMan.com interested in buying bicycles.
During the same period, MrBikeMan.com reported that two buyers visited the business, looked at the available bicycle inventory, and purchased two bicycles.
That means the same advertisement was helping the company reach both sides of its marketplace.
Bicycle sellers saw:
“I have a bicycle I don’t want anymore. Maybe these guys will buy it.”
Bicycle buyers saw:
“These guys deal in bicycles. Maybe they have a bike I want.”
The billboard message generated awareness of the business itself.
And that is one of the potential advantages of local outdoor advertising.
People don’t always interpret your advertisement in only one way.
Sometimes simply making your company highly visible creates opportunities beyond the advertisement’s primary call to action.
The Numbers So Far
At approximately the six-week point, MrBikeMan.com’s reported results included:
12 bicycle seller leads
2 bicycle buyers
2 bicycles sold to those buyers
$1,200 profit reported from just one of the 12 seller leads
And remember:
The $1,200 figure represents the disclosed profit from only one seller lead.
It does not include the financial results of the other 11 seller leads.
It does not include revenue or profit generated from the two bicycle buyers.
And it does not attempt to assign a dollar value to the increased brand awareness created by repeatedly exposing people to the MrBikeMan.com name.
That brings us to another major component of mobile billboard advertising.
What About the Branding Effect?
This case study has focused primarily on measurable responses.
Leads.
Customers.
Sales.
Profit.
But advertising can also create something that is much harder to measure immediately:
Brand recognition.
Someone may see a 602Ads.com mobile billboard today and not need your service.
But what happens three weeks later when they do?
They may remember your company.
A homeowner may not need a roofer today.
A person may not need a dentist today.
Someone may not be ready to sell their bicycle today.
A homeowner may not be thinking about selling their house today.
But repeated exposure can make a business more familiar.
And familiarity can influence which company someone remembers when the need eventually appears.
This is one reason businesses shouldn’t evaluate advertising exclusively by immediate transactions.
Direct-response results matter.
But so does building a recognizable local brand.
Why Can Mobile Billboard Advertising Work?
There is a concept behind 602Ads.com’s approach that we call:
PATTERN DISRUPTION.
People have become extremely good at ignoring advertisements.
We scroll past social media ads.
We close pop-ups.
We skip videos.
We delete promotional emails.
We drive past the same traditional billboard every morning until eventually we barely notice it.
A mobile billboard is different.
It moves.
It appears in different places.
It can enter environments where people aren’t expecting to encounter that advertising message.
That movement can help interrupt the normal visual pattern of someone’s day.
Their brain notices something different.
And before an advertisement can generate a lead, sale, phone call, website visit, or customer…
it first has to get noticed.
That is the philosophy behind 602Ads.com.
Mobile Billboard Advertising vs. Traditional Billboards
Traditional billboards have an obvious limitation:
They stay in one place.
You purchase exposure at a particular location and depend on traffic passing that location.
Mobile billboard advertising changes that equation.
Your advertising itself can move through different areas.
Instead of your message waiting for the audience, the advertising can travel through the community.
For businesses serving the Phoenix metro area, that can be particularly interesting because potential customers are distributed throughout a large geographic market.
Phoenix.
Scottsdale.
Tempe.
Mesa.
Glendale.
Chandler.
And surrounding communities.
A local company isn’t necessarily trying to reach everybody in America.
It needs people in its service area to know it exists.
That is exactly where local mobile advertising can become powerful.
Mobile Billboard Advertising Can Complement Digital Marketing
We aren’t suggesting local businesses abandon digital advertising.
In fact, mobile billboards and digital marketing can potentially work extremely well together.
Imagine someone sees your mobile billboard while driving.
They remember your company name.
Later they search Google for your company.
They visit your website.
Maybe they leave without contacting you.
Later they see your company somewhere else.
Now your business doesn’t feel completely unfamiliar.
They recognize the name.
This is the difference between simply generating a click and building a brand.
Digital advertising can capture existing demand.
Mobile billboard advertising can help create awareness before someone even starts searching.
For many local businesses, using both approaches may create a stronger overall marketing strategy.
What Types of Phoenix Businesses Could Use Mobile Billboard Ads?
Mobile billboard advertising can potentially work for many types of local businesses, especially businesses where one new customer can have meaningful value.
Examples include home-service companies, real estate investors, restaurants, gyms, bicycle shops, auto businesses, attorneys, contractors, roofers, HVAC companies, plumbers, med spas, local retailers, moving companies, and other service businesses.
The key is having a message people can understand quickly.
MrBikeMan.com had exactly that:
WE BUY BIKES.
Four words.
Simple.
Clear.
Memorable.
Someone seeing the advertisement doesn’t need a 30-second explanation to understand what the company does.
That is extremely important with outdoor advertising.
Your Billboard Has Seconds to Communicate
One of the biggest mistakes businesses make with advertising is trying to say too much.
A mobile billboard isn’t a brochure.
People shouldn’t need to read five paragraphs.
You want a strong headline.
A clear benefit.
A recognizable business name.
And an easy next action.
Consider the simplicity of:
WE BUY BIKES
versus:
“MrBikeMan.com provides multiple solutions for consumers interested in monetizing previously owned bicycles throughout the greater Phoenix metropolitan area.”
Technically, they communicate something similar.
But only one can be understood almost instantly.
Good advertising isn’t about saying everything.
It’s about communicating the right thing quickly enough to be remembered.
The Campaign Isn’t Even Finished
Here is another important detail about this 602Ads.com case study.
MrBikeMan.com signed up for a two-month campaign and received an additional month free.
At the time these results were reviewed, the business was only about 35% of the way through the overall advertising program.
Yet it had already reported:
12 seller leads.
2 buyers.
2 bicycle sales.
And $1,200 in profit from one disclosed seller lead alone.
The longer-term branding impact isn’t included in those numbers either.
The final results may be different as the campaign continues, but the early response demonstrates why MrBikeMan.com considered the campaign successful.
Mobile Billboard Advertising in Phoenix, Arizona
If you operate a business in Phoenix and you’re looking for a different way to get your company noticed, 602Ads.com offers mobile billboard advertising designed to put your message in front of people throughout the local market.
Your customers are moving.
They’re driving.
They’re shopping.
They’re going to work.
They’re going to restaurants.
They’re going to the gym.
They’re living their lives throughout the Valley.
Your advertising shouldn’t always have to sit still waiting for them.
Put Your Business in Motion With 602Ads.com
The MrBikeMan.com campaign demonstrates what can happen when a simple offer meets a highly visible advertising medium.
In approximately six weeks:
12 seller leads were generated.
Two buyers purchased bicycles.
And according to MrBikeMan.com, one of the 12 seller leads alone produced approximately $1,200 in profit.
That’s before counting the results from the remaining seller leads, the two buyer transactions, or the longer-term value of increased brand recognition.
Your results will depend on your business, offer, message, market, campaign, and other factors. Past results are not a guarantee of future performance.
But every successful advertising campaign starts with one fundamental requirement:
PEOPLE HAVE TO NOTICE YOU.
That’s where mobile billboard advertising can shine.
Pattern disruption gets attention.
Attention creates awareness.
Awareness can create action.
And action can turn into customers.
Ready to Get Your Business Noticed?
Put your business on the streets of Phoenix with 602Ads.com mobile billboard advertising.
Whether you want more leads, more calls, more website visits, or simply more people recognizing your company, mobile advertising can give your business a highly visible presence throughout the local market.
602Ads.com — Put Your Business in Motion.
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